Brand Manager - Cannabis Retail & Wholesale - Hopkins, MN at Geebo

Brand Manager - Cannabis

2.
3 Hopkins, MN Hopkins, MN Full-time Full-time Estimated:
$74.
9K - $94.
9K a year Estimated:
$74.
9K - $94.
9K a year 3 days ago 3 days ago 3 days ago
Job Description:
Brand Manager, Cannabis Position
Summary:
We're seeking a highly qualified Brand Manager (Cannabis Division) to join our team and spearhead the evolution of our brand in a dynamic and evolving market.
You'll be responsible for developing and executing comprehensive brand strategies, leading the charge on impactful campaigns that drive market share and brand awareness, and fostering strong relationships with internal stakeholders.
You'll develop data-driven strategies, and expertly navigate the complexities of a rapidly evolving regulatory landscape.
We're building a culture at Boveda where passionate people (like you) can do their best work.
If you're ready to grow your career in a company that is creating categories and leading industries, you've come to the right place.
Our passion is contagious! This position offers a competitive base salary and excellent benefits including medical, dental, vision and life insurance, a 401(k) plan with company match, and paid holidays.
If this sounds like the role you've been looking for, apply today! Job
Responsibilities:
? Develop and implement strategic brand plans that align with business objectives, ignite target audiences, and drive market share.
? Lead the strategy and execution with cross-functional teams through the entire brand activation process - from concept to execution - exerting independent influence to ensure on-time and on-budget delivery.
? Leveraging and working with Consumer Insights, bridge the gap between market intelligence and strategic action to analyze industry trends, assess competitor activity, and translating information into action.
? Define and iterate target audience segments by continuously evaluating audience definitions based on campaign performance and evolving customer behavior.
? Conceive compelling campaigns across a variety of channels (digital marketplace, Amazon, social media, email, advertising) that maintain a coherent brand voice and connect deeply with the target audience.
? Manage and optimize campaign performance across various channels, ensuring measurable results and ROI.
? Own the strategic direction and craft compelling social media campaigns to drive brand reach, community engagement, and customer acquisition.
? Forge collaborations to develop and amplify a compelling brand narrative that drives internal alignment.
? Manage multiple projects simultaneously with exceptional organizational skills and meticulous attention to detail.
Required Education, Skills and
Experience:
? 5
years of experience in brand management within the consumer goods within a highly regulated environment.
? A proven track record of successful brand campaigns that delivered measurable short-term and long-term results within the constraints of a regulated industry.
? Strong leadership skills with the ability to motivate, guide, and inspire diverse teams.
? Exceptional communication and presentation skills, comfortable navigating complex conversations and tailoring messages to different audiences.
? Data-driven mindset with the ability to translate insights into actionable strategies.
? In-depth understanding of the regulatory nuances of the cannabis market.
? Demonstrated ability to navigate challenges and problem-solve independently, while balancing clear communication and alignment with leadership.
Licenses / Certifications / Registration:
ABOUT BOVEDA Boveda is the original creator of 2-way humidity control packets used to protect moisture- sensitive products like cigars, cannabis and wooden instruments.
Boveda's ready-to-use packets are made of a semipermeable membrane which contains a combination of all-natural salts and purified water.
A simple product that effectively and consistently solves an everyday problem of moisture loss, as well as excess moisture.
Becoming the global leader in any category doesn't happen overnight.
Becoming the global leader in a category that didn't even exist is even harder.
But that's exactly what Boveda did and continues to do since 1997.
Boveda's commitment to their clients involves producing tens of millions of 2-way humidity control packets getting shipped out each year to protect the finest cigars, regulate the environment of a favorite guitar and keep the terpenes in cannabis where they belong.
That's a lot to expect out of a humble brown packet, but Boveda has dedicated more than 25 years to protecting people's passions.
Boveda's values reflect the foundations which held our company from it's very beginnings and continue to support it as we grow our sales and develop our most valuable asset, our employees:
? Be humble ? Do the right thing ? Never, ever, ever give up If you're curious about our company, possess the skill set we need and have a desire to learn and grow alongside world class employees, then definitely consider applying for an open position.
Boveda is an equal opportunity employer and we are grateful to be able to offer competitive salaries, exceptional benefits and a culture that supports you as an employee and as an individual.
If you would like to learn more about Boveda Inc.
please visit our website at www.
bovedainc.
com.
ARE YOU READY TO JOIN OUR TEAM? We understand your time is valuable and that is why we have a very quick and easy application process.
If you feel that you would be right for this position, please fill out our initial 3-minute, mobile-friendly application so that we can review your information.
We look forward to meeting you! Job Type:
Full-time
Benefits:
401(k) Dental insurance Health insurance Paid time off Vision insurance Schedule:
Monday to Friday Work Location:
Hybrid remote in Hopkins, MN 55343 Position
Summary:
We're seeking a highly qualified Brand Manager (Cannabis Division) to join our team and spearhead the evolution of our brand in a dynamic and evolving market.
You'll be responsible for developing and executing comprehensive brand strategies, leading the charge on impactful campaigns that drive market share and brand awareness, and fostering strong relationships with internal stakeholders.
You'll develop data-driven strategies, and expertly navigate the complexities of a rapidly evolving regulatory landscape.
.
Estimated Salary: $20 to $28 per hour based on qualifications.

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